Affiliate marketing must be said that modern Internet users are dominated by mobile devices. From accessing the internet to reading their emails or even shopping, more people are using their smartphones than before. From the perspective of affiliate marketers, this is both the prospect of problem-solving and a get-rich-quick scheme. By not currently having your affiliate marketing strategy optimised for usage on mobile devices, you are effectively losing out on a lot of sales.

Step 1: Optimising Your Affiliate Marketing Strategy for Mobile Users

Now, it is high time we understood how to bring your strategy into harmony with the mobile-first concept and found the most effective mobile affiliate programs and applications for increasing your profits.

The first strategy for enhancing affiliate marketing for various products is to ensure that your website/ affiliate marketing campaign takes into consideration the user experience of mobile phone users.

1. Mobile-Friendly Website and Content

Let’s start with the basics.

Your website. As the world has become mobile, it is very important to deliver an integrated single view. In case you fail to optimise it for easy browsing through smartphones and tablets, you’re likely to lose business. Here’s how to make sure your website is mobile-ready:

Responsive Design

Your website should be fully responsive and should be able to change its layout depending on the size of the screen on which it is being viewed on a mobile device. In other words, if your site is not responsive, it needs a facelift, at least from the design standpoint.

Text Readability

Small text is very bad for use on mobile, as it could be very difficult to read the text and find the necessary information, and it just looks unprofessional. Make sure your fonts are big enough so that one does not have to zoom in to be in a position to read them. It is recommended that the font size be at least 16px so that it is easy to read by the end users.

Tap-Friendly Navigation

Consider how users engage their devices; they click with their fingers, more so … This means that your buttons and links have to be large enough so that they can be clicked without necessarily being clicked inadvertently. It is not recommended to place too many links in one zone of the website because people often accidentally click on a link, which can be quite irritating.

Interactive Tip

At the moment, boot up your either iPhone or Android gadget and visit your internet site. Why not test the link, the text in the valid section of the Web page, and the ability to go from one Web page to another?

Anything that seems clunky or irritating to you, your users probably think the same, too. In a manner, pointers on what needs to be enhanced can also be taken.

2. Speed Is Critical: Enhanced for Lightning Fast Loading

It’s a known fact that mobile users have almost zero tolerance for slow site loading—don’t keep visitors waiting and send them to rivals. Google’s data reveal that web users have little patience: they abandon any mobile site that does not load in three seconds or less. Here’s how to speed things up:

Optimize Images

The largest, uncompressed images cause the longest loading time most of the time. There are other tools to still optimise your images, such as TinyPNG or ImageOptim, to enable you to minimise picture sizes for optimisation without the need to compromise on quality.

It is also important to note that even more modern formats, for example, WebP, occupy less space and work longer, allowing the page to load in a matter of seconds.

Streamline Your Code

This is also bad because it leads to increases in the size of your code, which may reduce the speed of your site. Limit the number of HTML, CSS, and JavaScript files that your site incorporates to make it run optimally. Some of the objects that Google PageSpeed or GTmetrix can point out are areas that can be optimised on the site.

Leverage Browser Caching

Using browser caching, you can save some elements of your site inthe  browser memory so viewers don’t have to reload them each time they open your site. This makes the web pages load more slowly when revisited and hence minimises the overall usability of the website.

Interactive Tip

Before benchmarking your website’s speed, use the Google PageSpeed Insight tool. Ideally should load within three seconds or less. If your site is slower than this, endeavour to follow the highlighted tips to add tempo to your site.

3. Simplify Navigation

In this case, be sure that your customers can easily find whatever it is that they are looking for.

Lest we forget, simplicity is the name of the game where mobile is concerned. Mobile users are also busy, active users who may need quick and easy access to information. ’

Scrolling and having too many links and options on the first page in the form of navigation bars only intimidates the customer and makes them press the back button.

Clear and Simple Menus

The navigation menu for your site should be easily accessible and should allow easy use on handheld devices such as mobile phones.

A hamburger menu is the three horizontal lines at the top left corner that open a hidden menu – they are often used in mobile designs because they are small and do not clutter the screen.

Intuitive Layout

Organise the content so that the information is easy to locate, because with a lot of information clustering, it may go unnoticed. Position key content and the key messages, such as the CTA, as high up the page as possible, so that visitors do not have to scroll too much.

Sticky Navigation

I suggested a fixed navigation bar at the top of the screen when the user scrolls. This benefits users because they can easily move to another part of your site without needing to scroll up again.

Interactive Tip

Take your phone, and turn a few pages of your website to see a sample of the features of a responsive website. Look how many ‘clicks’ it takes the user to locate some information or get to some store, for instance. If the user has more than three clicks to reach their desired destination, the website should redesign its structure.

4. Create Exclusive mobile-friendly versions of Your Site

The consequence of mobile user consumption is quite different from that of a user at a desk or a top. They usually like consuming news that is more or less one or two-page articles rather than going through an elaborate article. There are certain measures that you ought to take regarding this, and this is by adapting your content strategy to this.

Bite-Sized Content

Long sentences mustn’t be formed in lengthy or flowing structural tactics; paragraphs should be subdivided. Start each point as a bullet with more meaningful subheadings and use numbered lists where appropriate.

Naturally, this format provides convenient searching by subjects for visitors who are using the opportunities of their portable devices.

Engaging Visuals

Visuals such as images, infographics, and videos are more appropriate for consumption on mobile devices. They divide the text and thus make the content even more comprehensible and less tedious. Just make certain that all these visuals are made as compact as possible for fast loading.

Short-Form Videos

But even in this recent type of content usage, it would be wise to turn one’s attention to short-form videos. Visual content, in general, is quite impressive and can deliver a lot of context as soon as several seconds. Views of mobile users are more likely to be captured by the 30-second video commercial than the 500-word article.

Interactive Tip

Using your mobile device, review your latest blog post or content piece. Why does something of that sort feel like an avalanche of information, while something else can be skimmed through for knowledge?

However, if there is too much information on the page, then it may be necessary to divide it into sections or use more images to improve the usability of the site.

5. Embrace Mobile Payment Solutions

As for affiliate marketing, its main aim is conversion, that is, buying someone’s product. Do you want to know how to increase your mobile conversions? Here is one tip – make the payment process easy and optimised for mobile.

Mobile Payment Integration

Choose vendors affiliated with mobile payment solutions such as Apple Pay, Google Pay, and Samsung Pay. These payment options are swift and secure, and therefore assist in lowering cart abandonment levels.

One-Click Checkout

Reduce the steps for customers to make a purchase, for example, through single-click payments. Indeed, when customers are using the services of shopping websites, they are likely to continue with a purchase if there are minimal hoops to jump through.

Interactive Tip

No, we get through the checkout on a product that you intend to promote. How smooth is the process of finalising the purchase on a smartphone or a tablet? What can be argued as steps that may comprise the process, but do not have to be done?

Step 2: Promoting our Business with the Top Mobile Affiliate Companies and Systems

Since your website and content are already going mobile, it is high time to be connected with the affiliate programs, which are also going mobile. These platforms and apps are specifically aimed at helping you extend your audience and boost your conversion on a mobile device.

1. Amazon Associates: Access a Market That Is Open Internationally

Its product selection is uttermost and geographically, Amazon is easy to use, and thus is a go-to site for affiliate marketers. Amazon has a flexible program called Amazon Associates which enables you to advertise products from nearly any category, and with special tools for mobile, it is easy to reach users with a mobile device.

Mobile-Optimized Ads

Flexi stores: Amazon provides interactive ad spots and Web links that help your promotions appear properly on any device. This is important to achieve a consistent image across all the devices the application will be used.

Amazon App Integration

It can be seen through the mobile application; most users search, and some even purchase their products from Amazon. The Amazon Associates features include creating deep links that help direct users directly to the application, thus enhancing the conversion rate.

Interactive Tip

From your mobile device, access the homepage of Amazon Associates. Take a look at the mobile ad and try to make a mobile-only advertisement campaign. This is why Amazon’s tools make it quite easy and efficient to have this process done.

2. Rakuten Marketing: Emphasis on the Quality of the Partners

Rakuten can again be described in terms of high-value partnerships and the primary focus on the mobile market. Rakuten is one of the biggest affiliate networks that can present a vast choice of merchants that focus on the mobile niche.

Mobile-First Banners

Rakuten has several mobile-appropriate banners and creatives, which are as follows:

Deep Linking

This feature enables the development of links that lead users to particular products or platforms within mobile applications to enhance the flow, conversion, and retention rates.

Interactive Tip

Deep linking is another tool offered by Rakuten, and if you have a specific product that you are promoting, you can obtain a mobile-specific link. Try it on a smartphone and then on a normal link to the desktop version of the site.

3. ShareASale: A Highly Flexible Affiliate System

It has a large number of merchants and is relatively easy to use; many of the merchants are even mobile-optimised. If you are selling tangible goods or intangible services, ShareASale has all that you require in an affiliate marketing program.

Mobile-Friendly Merchants

Many of the merchants associated with ShareASale place a high value on the mobile device compatibility of their sites, which translates to your audience’s mobile experience from the click-through to the conversion.

Real-Time Reporting

Report your success from your mobile device using the mobile-compatible reporting features of ShareASale. It enables you to track the campaigns and make some changes to them right from the campaign’s running centre.

Interactive Tip

Go to your ShareASale account on your mobile using your phone’s browser. Browse through the list of merchants and select the products to advertise, which are appropriate to be promoted on mobile devices. Try out the user experience by linking to the merchant’s site on your mobile device and trying it out.

4. ClickBank: Especially Suitable for Digital Products

ClickBank is one of the widely used affiliate marketing networks, where people promote various digital goods – e-books, courses, software, etc. Due to being optimised for mobile devices, it has become very beneficial for affiliates who target mobile users.

Mobile Checkout

Another feature of the ClickBank system is the mobile-first checkout to guarantee that users will have a seamless purchase experience.

On-the-Go Management

Go to ClickBank and download the campaign dashboard and the mobile app to track the sales of your campaigns and commissions instantly.

Interactive Tip

Download ClickBank’

Go to the catalogue and read about it; go to a mobile app store and check out the app’s possibilities. It has an interface that allows one to view the affiliate earnings and modify the campaigns when on the move.

With the increased use of mobile devices in today’s society, affiliate marketing MUST be adapted to the use of mobile devices to target users.

Thus, if you optimise the version of your website for use on portable devices, make the website load faster, simplify the structure of sections, and cooperate with professionals in the sphere of affiliate programs who are aimed at mobile platforms, you will be able to attract more and more visitors who use portable devices for web surfing.

So adopt these mobile-first techniques, and you will see your affiliate marketing skyrocket with the dawn of the mobile-first world.

Final Interactive Tip

Try to look at your affiliate marketing program from a mobile user perspective and set yourself a challenge of how all elements of the program will appear to the user. Bring the necessary changes and keep the records of key performance indicators.

It can be quite shocking to see how turning and tweaking details can make a host of modifications in your result. You can read further related posts on our public relations page of the site.